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BRAND DESIGN
Brand Design
Having a well-defined visual identity is not just about having a logo; it’s the foundation of a strong and recognizable brand. With this service, I develop branding that reflects the essence of your business, ensuring consistency across all visual elements.
Each branding plan is designed to adapt to different needs and levels of depth — from the essentials to a complete visual identity with applications and brand guidelines.
Branding Plans
Branding Express
An ideal plan for those who need the essentials to get started, ensuring a professional logo and a basic visual identity.
Logo design (main version and variations).
Color palette based on color psychology.
Recommended typography for visual consistency.
Delivery in digital formats, ready for print and social media use.
Branding Plus
Perfect for those looking for a stronger and more applicable visual identity, with additional designs to reinforce brand presence.
Includes everything from Branding Express, plus:
Custom graphic elements and patterns to strengthen the brand.
Design of business cards or basic materials (stickers or labels).
3 social media application mockups, which can be:
Instagram or Facebook post template (with branding applied).
Facebook cover mockup or YouTube banner.
Instagram story template or highlightable social content.
These mockups allow the brand to visualize its identity applied across digital media and serve as a guide for future publications.
Branding Premium
The most complete package for those seeking professional branding with a detailed usage guide and applications in merchandising or packaging.
Includes everything from Branding Plus, plus:
Brand usage guide (explaining how to apply colors, logo, and typography across different formats).
Design of 10 stickers.
Packaging design or additional materials tailored to the business’s needs.
Applications across social media, stationery, and visual brand presentation.
Branding Service Disclaimer
✨ All services are available in both English and Spanish.
Scope of Service
The branding service includes the design and delivery of your visual identity. It does not include unlimited revisions or structural changes once the initial proposal has been approved.
Delivery Formats
Final files are delivered in digital formats, ready for both print and social media use.
Usage Rights
The client receives full commercial usage rights for the designs, but not the editable source files. Editable files may be requested at an additional cost if required.
Delivery Time
The estimated timeframe for each package varies depending on the complexity of the project and the client’s responsiveness to feedback.
Revisions Included
Branding Express & Plus: up to 2 rounds of revisions.
Branding Premium: up to 3 rounds of revisions.
Additional revisions will incur extra costs.
Exclusions
The service is focused on visual identity design only. It does not include marketing strategy, advertising campaigns, or social media management.
Branding Workflow
Initial Consultation → Define the brand’s essence, values, and objectives to develop a vision-aligned identity.
Moodboard & Inspiration → A visual proposal is created with references, color palette, and recommended typography.
Logo & Visual Identity Design → Development of the logo, variations, and essential graphic elements.
Applications & Mockups → Demonstration of how the brand will look across social media, packaging, or printed materials (depending on chosen plan).
Review & Adjustments → Revisions are made according to the package selected.
Final Delivery → Digital files are handed over, along with a usage guide if included in the plan.
⏳ Estimated Timeline: Depending on the package, delivery may take between 5–14 business days, subject to client feedback.
Brand Design
Having a well-defined visual identity is not just about having a logo; it’s the foundation of a strong and recognizable brand. With this service, I develop branding that reflects the essence of your business, ensuring consistency across all visual elements.
Each branding plan is designed to adapt to different needs and levels of depth — from the essentials to a complete visual identity with applications and brand guidelines.
Branding Plans
Branding Express
An ideal plan for those who need the essentials to get started, ensuring a professional logo and a basic visual identity.
Logo design (main version and variations).
Color palette based on color psychology.
Recommended typography for visual consistency.
Delivery in digital formats, ready for print and social media use.
Branding Plus
Perfect for those looking for a stronger and more applicable visual identity, with additional designs to reinforce brand presence.
Includes everything from Branding Express, plus:
Custom graphic elements and patterns to strengthen the brand.
Design of business cards or basic materials (stickers or labels).
3 social media application mockups, which can be:
Instagram or Facebook post template (with branding applied).
Facebook cover mockup or YouTube banner.
Instagram story template or highlightable social content.
These mockups allow the brand to visualize its identity applied across digital media and serve as a guide for future publications.
Branding Premium
The most complete package for those seeking professional branding with a detailed usage guide and applications in merchandising or packaging.
Includes everything from Branding Plus, plus:
Brand usage guide (explaining how to apply colors, logo, and typography across different formats).
Design of 10 stickers.
Packaging design or additional materials tailored to the business’s needs.
Applications across social media, stationery, and visual brand presentation.
Branding Service Disclaimer
✨ All services are available in both English and Spanish.
Scope of Service
The branding service includes the design and delivery of your visual identity. It does not include unlimited revisions or structural changes once the initial proposal has been approved.
Delivery Formats
Final files are delivered in digital formats, ready for both print and social media use.
Usage Rights
The client receives full commercial usage rights for the designs, but not the editable source files. Editable files may be requested at an additional cost if required.
Delivery Time
The estimated timeframe for each package varies depending on the complexity of the project and the client’s responsiveness to feedback.
Revisions Included
Branding Express & Plus: up to 2 rounds of revisions.
Branding Premium: up to 3 rounds of revisions.
Additional revisions will incur extra costs.
Exclusions
The service is focused on visual identity design only. It does not include marketing strategy, advertising campaigns, or social media management.
Branding Workflow
Initial Consultation → Define the brand’s essence, values, and objectives to develop a vision-aligned identity.
Moodboard & Inspiration → A visual proposal is created with references, color palette, and recommended typography.
Logo & Visual Identity Design → Development of the logo, variations, and essential graphic elements.
Applications & Mockups → Demonstration of how the brand will look across social media, packaging, or printed materials (depending on chosen plan).
Review & Adjustments → Revisions are made according to the package selected.
Final Delivery → Digital files are handed over, along with a usage guide if included in the plan.
⏳ Estimated Timeline: Depending on the package, delivery may take between 5–14 business days, subject to client feedback.